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Arri announces new range of 35mm-format digital cameras codenamed Alexa (12/10/2009)

ARRI announced a new range of 35mm-format digital cameras at IBC 2009 - codenamed Alexa - that will redefine the limits of digital motion capture. Based around a newly developed CMOS sensor with unsurpassed sensitivity and dynamic range, the cameras will couple exceptional image quality with flexible, integrated workflows designed to meet the needs of modern postproduction. The Alexa product line-up, priced in the range €50k to €130k, will be available for sale commencing the second quarter of 2010.

Compact and lightweight, the new range of cameras will provide an affordable toolset to address every level of the broadcast and feature film markets. The planned entry level model utilises a 16:9 sensor and the most advanced electronic viewfinder on the market. A more fully-featured version continues ARRI's tradition of offering a 4:3 sensor and a rotating mirror shutter linked to an optical viewfinder as the optimum choice for cinematographers. A number of recording options, including several innovative on-board solutions, have been designed specifically with modern workflows in mind to provide the greatest versatility both on the set and in postproduction.

This new generation of ARRI digital cameras is the result of exciting technological breakthroughs, close communication with prominent industry insiders and invaluable experience with ARRI's current digital camera, the market-leading D-21. New and existing customers of the D-21 will be the first to benefit from the new cameras, with upgrade packages and migration pathways designed to keep them at the forefront of digital acquisition for years to come. In a rapidly changing marketplace, ARRI undertakes to protect its customers from the difficulties of knowing when to invest in fast-evolving technologies.

By combining 90 years of mechanical and optical expertise with state-of-the-art digital technology, ARRI products continue to offer features that other manufacturers cannot equal. Incorporating the key attributes of design and build quality on which ARRI's worldwide reputation is based, the new camera range will uphold the highest standards of reliability, precision and usability.

www.arri.com

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