News

Custom Technology announces CINEMA CRAFT HD encoder Version 1.09 providing “faster than realtime” H264/AVC encoding (26/10/2009)

Custom Technology (CTC) announces the release of CINEMA CRAFT® HD encoder (CC-HDe Ver. 1.09). In today’s fast-paced, price-conscious economy, saving time is foremost in reducing production costs and critical to bringing Blu-ray disc (BD), BD-Java, BDLive and BD-Audio products to market on schedule - finally there is a breakthrough. CC-HDe has been optimized to efficiently utilize the processing power and multi-threading capabilities of Intel’s Nehalem Processors, doubling previously sustained speeds and revolutionizing AVC/H.264 encoding technology.

Though difficult to process, depending on the nature, condition and complexity of the source material, CC-HDe encodes one hour of 23.98/24/25p High Definition content in about 40-45 minutes, generating AVC/H.264 files that rarely require re-encoding. Should you need to perform these functions, they are readily available through a fast, accurate and efficient User Interface. Compressionists utilizing this application could conceivably complete on Monday, what would otherwise take until Friday afternoon using alternative means; as it outperforms competing products by 5-10 times their average processing speed. (See performance chart below). Verified 100% BD compliant, AVC/H.264 files can be immediately ingested, guaranteeing consistent quality and seamless integration with professionally used Authoring and Premastering applications.

Hundreds of your favourite Hollywood, European and Asian feature films, documentaries and operas have been replicated and brought to your living rooms, providing identical picture quality, sharp imagery and a level of entertainment identical as when they first graced Film Festivals, Concert Halls or the silver screen. Name a magnificent Blu-ray title in any category; Planet Earth, Valkyrie, Da Vinci Code, Casino Royale, The Dark Knight, The Perfume, Benjamin Button, Australia, Pans Labyrinth, Madagascar, Wall?e, Ratatouille, Sleeping Beauty, Ice Age, Narnia, Don Giovanni or Swan Lake. Watch them and you’ll agree that their picture quality is simply - incomparable!

Leading Post Production facilities TOEI LABO Tech, IMAGICA, QTEC, Pony Canyon, Toshiba Digital Frontier, SONY DADC, MSM Studios and Cinehollywood rely heavily on CC-HDe to satisfy production demands and attribute the success of their BD title releases mostly to its innovative functionalities. The best just keeps getting better.

European and Scandinavian distributor Silicon Philosophies will be conducting a series of workshops and demonstrations of this product during the coming months.

www.cinemacraft.com

[more NLE news]