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Avid Xpress Studio now shipping (8/7/2004)
Avid Ships Industry's First Fully Integrated Production Suite: Avid Xpress Studio Award-winning solution combines leading video, audio, 3-D, effects, and DVD authoring applications with professional production hardware at a breakthrough price
Avid Technology, Inc. (NASDAQ: AVID) today announced the worldwide availability of its revolutionary Avid Xpress Studio all-in-one production suite. Designed for DV professionals, the award-winning Avid Xpress Studio system combines video editing, audio production, 3-D animation, compositing and titling, and DVD authoring capabilities with professional video and audio production hardware Ð all of which interoperate seamlessly on a single computer. Customers can purchase Avid Xpress Studio through Avid's global reseller channel and the Avid store (www.avidstore.com).
"At this year's NAB, Avid Xpress Studio set a new standard with the most comprehensive set of best-of-breed tools in a single package. Customers told us that they were amazed to see applications based on our award-winning video, audio, 3-D products, as well as leading third-party applications, working together flawlessly on one system," said Tim Wilson, senior manager of product marketing for Avid. "With such a broad range of production applications at their fingertips, our customers can explore endless creative possibilities. Developing a professional-quality project Ð whether it's a corporate video, a commercial, a music video or an independent film Ð has never been easier."
Arthur Klein, an editor with Event Horizon Labs in Santa Monica, CA, and an Avid Xpress Studio beta tester, commented, "As much as editors want to focus on the creative aspects of the job, the reality is that we also spend a lot of time managing workflow. That's why I was so excited to get my hands on Avid Xpress Studio. It's the first solution in its class to remedy common production workflow challenges by offering a single, integrated set of tools. I can create elements in one application and then open them in another with a single click of a button Ð no format conversions or lengthy render times are required. The impact on my productivity is tremendous, and I can get back to doing what I love most: creating compelling entertainment."
The Avid Xpress Studio system is available in two versions at breakthrough prices. Each version includes the Avid Xpress Pro, Avid Pro Tools LE, Avid 3D, Avid FX, and Avid DVD by Sonic software applications, and a different hardware configuration:
¥ Avid Xpress Studio Complete: For Û6,495, this package includes the Digi 002, which provides professional audio and MIDI I/O connections and eight touch-sensitive, motorized faders for automation control. It is designed to work with both the Avid Xpress Pro and Avid Pro Tools LE applications. Avid Xpress Studio Complete also includes the Avid Mojo Digital Nonlinear Accelerator (Avid DNA), which offers simultaneous real-time output of multiple streams of video and 3-D effects to client monitor and tape, the ability to mix uncompressed graphics and animation with DV media in real time, and many more performance-enhancing capabilities.
¥ Avid Xpress Studio Essentials: For Û3,695, this package includes the Digidesign Mbox hardware, a 2-channel USB audio peripheral that integrates audio and MIDI recording, editing, and real-time mixing.
"The inclusion of professional hardware further sets Avid Xpress Studio apart from the competition by increasing the performance of the software applications," Klein added. "For example, the Digi 002 significantly extends the power of Avid Xpress Pro by offering high-quality audio inputs and outputs and tactile control over the sound mix."
The software and hardware applications included in the Avid Xpress Studio system are also available for individual purchase. The Avid Xpress Studio is currently qualified for Windows-based systems, including a range of desktop and laptop CPUs from HP Ð Avid's preferred PC platform provider. Upgrade pricing for current Avid Xpress Pro, Avid Xpress DV and Digi 002 customers starts at Û2,495.
For a complete list of qualified CPUs, more details about the upgrade program, and additional information about the features and capabilities of the Avid Xpress Studio system, visit www.avid.com/xpressstudio.
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