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Matrox Launches Matrox Axio Realtime Multi-Stream SD and HD Editing Platforms at IBC 2004 (17/9/2004)

Matrox Video Products Group today announced the new Matrox Axio family of realtime HD and SD editing platforms designed to give users the highest finishing quality, coupled with the most comprehensive realtime feature set, at an affordable price point. Matrox Axio will be demonstrated here at IBC 2004 on the Matrox stand 7.228.

Matrox Axio makes Adobe Premiere Pro the foremost realtime HD and SD editor for demanding broadcast and post-production environments. It features no-render HD and SD finishing in compressed and uncompressed formats, superior colour correction tools, advanced realtime effects, and a full range of analogue and digital audio and video inputs and outputs. It incorporates Matrox Flex 3D and Power of X technologies to leverage scalable CPU power with the explosive performance of dedicated 3D graphics hardware to provide the ultimate SD and HD editing experience.

"We are seeing a rapid increase in the demand for HD production," said Richard Townhill, group product manager for Adobe Video Products. "The combined strength of Matrox Axio and Adobe Premiere Pro provides the industry with a powerful HD solution that affords users the flexibility to efficiently master SD and HD projects from the same editing system. Delivering realtime performance at a price point that will make people do a double take, this is one solution that will change the way the industry approaches HD editing."

The Matrox Axio family builds on solid expertise gained over several generations of Matrox DigiSuite and RT Series products. Well over 200,000 users worldwide currently enjoy the amazing value, stable reliability, and superior productivity of Matrox-based realtime nonlinear editing systems.

"Matrox is again paving the way for the future of realtime editing on your desktop, this time in HD," said Bernard Lamborelle, Matrox director of technical marketing. "Building on our proven 'Power of X' technology we're advancing the state-of-the-art toward editing HD, as if it were SD - affordably, in real time, and with complete flexibility."

Price and availability

Matrox Axio HD is priced at 6,595 ex vat. Matrox Axio SD is priced at 4,295 ex vat. An exclusive discount program is available to current Matrox DigiSuite owners, offering a savings of 1,000 ex vat on Matrox Axio SD and 1,400 ex vat on Matrox Axio HD. Details of this program can be found on the Matrox website.

The Matrox Axio software and hardware components are integrated into an approved workstation-class PCI-X computer, coupled with a robust storage subsystem, and sold through a network of Matrox authorised resellers. These resellers also provide installation and training services to customers worldwide.

First customer shipments of Matrox Axio are scheduled for Q1 2005.

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