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Workflow innovation at lower cost: Sony sets live production agenda at IBC (23/9/2004)
Cutting the cost of High Definition migration
With High Definition migration strategies a fundamental part of the business case for broadcasters and rental operations alike, Sony continues to enhance the appeal of its HD live production portfolio. Sony is making the HD business case for High Definition even more appealing with the announcement at IBC of attractive financing options, including an SD camera trade-in package to reduce the cost of migrating broadcasters' live operations to High Definition.
HD and SD switchers for live production
Spearheading the Sony switcher family is the new MVS-8000A - the most compact, flexible and cost effective HD/SD production switcher in the world.
Like its predecessor - the Sony MVS-8000 - this latest-generation switcher offers powerful integrated DME capabilities, internal frame store with animation capability, extensive keying possibilities and internal colour correction. The switcher also benefits from tight integration with the Sony HDS-X series of routing switchers and extensive machine control with connected VTR's, DDR's and servers. Seamless integration is also possible with DVS-9000 series SD switchers for multi-format programme operations.
Multi-format production in a live environment becomes even more attractive to smaller broadcasters and space-limited OB facilities with the compact MFS-2000 Switcher. Offering integrated DME capabilities, internal frame memory, colour correction and sharing a similar user interface with other Sony switchers, the MFS-2000 sets new price/performance standards while offering a simple software upgrade path to High Definition capabilities.
A 'plug-in' editor augments the capabilities of MVS-8000/A, DVS-9000 and MFS-2000 family switchers, giving live production teams the freedom to create and contribute short programme packages in situ without requiring dedicated edit facilities. The plug-in editor streamlines production workflows and allows an EDL to be automatically generated from the switcher live cuts or at any specific moments a director decides. Thanks to its "virtual TD" interface this EDL can also be exported directly from the switcher and appear as cut points on the timeline of an XPRI NLE.
"High Definition presents a compelling argument in live environments where broadcasters can radically enhance the quality of their productions without having to re-invent existing workflows", notes Ian Sheldon, Product Manager, Sony Europe. "As the falling cost of High Definition migration demonstrates, Sony is making it easier than ever for broadcasters to produce quality programmes stand out in a global marketplace. At the same time, we're continuing to serve our Standard Definition customers with solutions that offer improved picture quality and workflow innovation to cut the real costs of live production."
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